HALTER RANCH
THOR'S MOUNTAIN CABERNET

Passion for snow-skiing reflected in the design of this unique wine.

ART DIRECTION
PACKAGING DESIGN
BRAND IDENTITY

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Since growing up near the Swiss Alps, the Wyss family shares a generational love for snow-skiing, our idea was to reflect that passion in the design.

The Halter Ranch is a vineyard and winery that is committed creating superior wine while using sustainable methods of winemaking. They asked us to create design concept of their limited Collector's Series Wine. It was a special one, named after proprietor Hansjörg Wyss' grandson, „Thor's Mountain Cabernet 2018”.

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We went on with an ambitious concept to create one peace, long label in a shape of the Thor’s skis, wrapped around the bottle. We balanced the rest with the minimalistic approach, but with lots of sophisticated details, thick and beautiful tactile cotton paper, gold hot stamping, blind debossing.

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To give it even more wintery feel, we’ve finished it off with generous dip of snowy-white wax seal. As the result we created highly expressive and unique label that evokes passion and origins of the Wyss family.

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