MIUT №2

Drink Miut and be healthy!
Branding and packaging design of a mead.

ART DIRECTION
PACKAGING DESIGN
GRAPHIC DESIGN
ILLUSTRATION

Miut is a branding and packaging concept of a mead - alcoholic beverage made out of fermented honey. №2 is referring to the traditional mead classification of „Dwójniak”, which means that it consists of two equal portion of water and honey. Miut, takes its name from the misspelled polish word „miód” (ang. mead).

We wanted to give a fun and playful spin to a category dominated by „serious and historical” approach. The whimsical, golden typography and a sweet, innocent bear. Paired perfectly with the soft, bubblegum pink hues and the carefree illustration style, yet refined and balanced in terms of overall aesthetics.

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