SREBARNA ROSÉ

A label Shaped
by the Lake.

ART DIRECTION
BRAND IDENTITY
LABEL DESIGN

For Pink Pelican Srebarna Rosé, the visual concept draws directly from the natural landscape of Srebarna Nature Reserve. The lake and its fragmented islands inspired the composition of the label, developed using two contrasting paper textures.

Observing the lake and its small island formations, we translated this landscape into a label system built from two different paper stocks.

Rather than illustrating the scenery literally, the concept was expressed through materials, texture, detail, and composition. We translated this landscape into a refined, contemporary label design with a strong sense of place.

Through this layered materiality, the design reflects the interplay between water and land, transforming the landscape into a refined, tactile label experience. 

Embossed ripples flowing between the island forms echo the movement of the lake, adding depth and tactile richness to the label.

The layered materials reflect the relationship between land and water, giving the label a subtle sense of place and story.

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