THE FALL

To all the brave ones, who thought that it is better to try and fail than not try at all.

ART DIRECTION
PACKAGING DESIGN
BRAND IDENTITY

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We wanted to achieve dramatic look in a symbolic scene of the grandiose failure of a man. We composed the thin woodcut drawing with one strike of hot-stamped gold foil and as a complement we used clear and gently textured white paper with a natural look.

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